Jane
I am a graphic designer and freelance illustrator based in Canada, with three years of experience in the advertising industry. My work focuses on concept thinking, visual storytelling, and brand-driven design across print and digital platforms. I create campaign visuals, social media content, packaging, and merchandise illustrations that bring ideas to life.
For me, it’s about improving my craft, staying curious, and learning from every project. I enjoy turning concepts into visuals that feel simple, engaging, and human.
During Ramadan, a season of compassion in Malaysia, communities come together to give back. Yet for many stray animals, food becomes scarce as fewer restaurants remain open. ProDiet turned empathy into action with a hand-illustrated animated short film inspired by real stories of Malaysian kindness. In partnership with Shopee, the campaign made it easy for the public to contribute, providing 6,840 meals and sustaining PAWS Malaysia’s strays for a full year.
Silver
Illustration
Design
Motion Design
Bronze
Brand Experience & Activation
Merit
Best Low-Budget Film
Sapporo celebrates its 150th anniversary. This project was developed as a pitch concept. The challenge was to introduce Sapporo as a premier beer and position it as a top choice in the beer market. The creative idea highlighted the brand’s rich heritage and iconic golden star, connecting tradition with a modern, engaging visual approach.
Sapporo was built on a spirit of courage and determination. Founded by Seibei Nakagawa in pursuit of brewing excellence, the brand has been shaped by passion, boldness, and an uncompromising commitment to quality. After 150 years, this spirit continues to live on, honoring a legacy of perseverance and perfection through every glass raised.
For 150 years, Sapporo has believed in perfecting craft through dedication and discipline. Rooted in the legacy of Seibei Nakagawa, this limited edition packaging draws inspiration from Japan’s influence on global culture, paying tribute to iconic moments in food, entertainment, and fashion, while celebrating Sapporo’s uncompromising spirit after 150 years.
River pollution is a recurring issue in Malaysia, with industrial wastewater causing long-term environmental damage even after treatment. Shielder uses a biodegradable formula to create a self-sustaining ecosystem where bacteria, called MicroGuardians, thrive to break down contaminants and continue nurturing rivers. This project aimed to refresh the brand identity, bringing Shielder’s nature-based approach to life while highlighting its role in protecting the environment.
The Shielder logo comes alive as a dynamic and adaptable symbol, capturing the spirit of nature in motion. Its typography flows with the fluidity of bacterial movement, blending organic curves and irregular geometric forms into a mark that feels alive and endlessly evolving.
In collaboration with students from Tunku Abdul Rahman University of Management and Technology, we turned the blank walls of our treatment plants into a vibrant symbol of our commitment to river conservation.
Silver
Typography
Bronze
Best Use of Ambient
Art Direction
Illustration
Outdoor
Merit
Design
Brand Experience
& Retail Design
Brand Experience
& Activation
Resorts World Genting wanted to reconnect with Gen Z, who often don’t see it as a top choice for dining, shopping, entertainment, or weekend getaways. The project aimed to showcase the resort’s unique highlands and highlight its variety of experiences, making RWG feel fresh and relevant to Gen Z.
Founded in 1924, MG has a strong legacy of British innovation, style, and driving spirit. The brief was to launch two MG models, the MG HS (SUV) and MG5 (Sedan), each targeting a distinct audience, while building the MG brand and creating an emotional connection with consumers. The challenge was how to make MG stand out in a crowded market with many well-established competitors. To achieve this, the project moved away from traditional car advertising and used storytelling to highlight the MG Community, showing the brand as one built around real people, shared passion, and meaningful connections.
Luxury is no longer defined by a price tag. With the MG HS, it is about the freedom to live life your own way, with comfort, confidence, and ease. For today’s modern families, true luxury comes from flexibility, peace of mind, and the ability to enjoy meaningful moments together. The MG HS creates space for what truly matters, making every journey feel effortless and rewarding.
Gen Z is the most passion-driven generation yet. They question norms and reject conformity. To connect with Malaysian Gen Z, the MG5 celebrates their authenticity, individuality, and courage to stand out. It encourages them to take the lead and drive life on their own terms.
Red Bull Malaysia’s "Believe in Your Power" campaign aims to inspire people to trust their own strength and abilities. The poster series highlights bold energy, movement, and determination, using dynamic compositions to convey confidence. The visuals connect with Malaysians across work, driving, and sports, creating a strong and impactful presence.
Each keychain in this series was inspired by my colleagues’ unique hobbies and personalities. I translated these traits into playful, custom illustrations, bringing each individual’s favorite things to life in a tangible and meaningful way.
Kodomo was facing two key challenges: the brand felt outdated, and audience engagement had slowed in recent years. The goal was to refresh the brand image and reconnect with families by reinforcing Kodomo’s belief that brushing should be both fun and effective. The new direction brought renewed energy to the brand, creating a more playful and engaging experience for children.
The all-new Kodomo toothpaste packaging transforms brushing into a colorful, interactive experience. Playful Kodomo characters guide children through vibrant scenes, turning each tube into a miniature world of fun and imagination.An accompanying animated video extends the visual story, bringing movement and personality to the characters, and making daily brushing an engaging and delightful adventure that encourages kids to look forward to it every day.
We added expressive actions and movements to each friend to show their unique personalities in life. This helps audiences connect with the characters, making them stand out and stay memorable long after the interaction.
Sesh was created from a shared love of tennis, offering an indoor experience for players of all skill levels. The project aimed to provide a space where people can practice at their own pace, focus on their shots, and improve technique through targeted drills. The goal was to celebrate the joy of learning tennis while making the experience approachable and inspiring for everyone.
In Malaysia, girls are often taught to keep womb-related matters private. This can leave them feeling emotionally isolated during their periods and can result in complications going undiagnosed until it is too late.
The idea was to turn the womb into a series of animated characters, each expressing a common feeling girls experience during their periods, making this once-taboo topic more approachable and easier to understand.
Dugro Fruit & Veg is a children’s milk formula enriched with fruit and vegetable extracts. Since many kids dislike eating greens, the campaign introduced 13 playful fruit and vegetable characters to make healthy eating fun and approachable.
These characters add a whimsical touch across all communications, helping children engage with the brand and encouraging them to “Be So Much More" in a memorable and enjoyable way.
