During Ramadan, a season of compassion in Malaysia, communities come together to give back. Yet for many stray animals, food becomes scarce as fewer restaurants remain open. ProDiet turned empathy into action with a hand-illustrated animated short film inspired by real stories of Malaysian kindness. In partnership with Shopee, the campaign made it easy for the public to contribute, providing 6,840 meals and sustaining PAWS Malaysia’s strays for a full year.

I was responsible for the character illustrations and frame-by-frame animation, bringing the stories to life with touching and engaging visuals. My work focused on making each character expressive and memorable, capturing the hearts of audiences and conveying the campaign’s message of compassion.

Sapporo celebrates its 150th anniversary. The challenge was to introduce Sapporo as a premier beer and position it as a top choice in the beer market. The creative idea highlighted the brand’s rich heritage and iconic golden star, connecting tradition with a modern, engaging visual approach.

I worked closely with the team on the creative concept, developed campaign visual assets, and led the art direction and design for the limited-edition packaging. We focused on blending heritage with contemporary storytelling, creating bold, clean visuals that bring the brand to life and reflect its premium character.

River pollution is a recurring issue in Malaysia, with industrial wastewater causing long-term environmental damage even after treatment. Shielder uses a biodegradable formula to create a self-sustaining ecosystem where bacteria, called MicroGuardians, thrive to break down contaminants and continue nurturing rivers. This project aimed to refresh the brand identity, bringing Shielder’s nature-based approach to life while highlighting its role in protecting the environment.

I led the illustration direction and guidance for two large-scale murals, collaborating closely with the team to bring them to life. I also created illustration assets for the case study video and contributed to its animation, ensuring the visuals reflected Shielder’s organic, self-sustaining approach. The result is a cohesive, impactful visual system that reinforces the brand’s commitment to environmental responsibility.

Resorts World Genting wanted to reconnect with Gen Z, who often don’t see it as a top choice for dining, shopping, entertainment, or weekend getaways. The project aimed to showcase the resort’s unique highlands and highlight its variety of experiences, making RWG feel fresh and relevant to Gen Z.

I led the key visual direction and layout design, and created illustrative designs for merchandise. My work focused on bringing the highlands to life with bold visuals that capture the resort’s spirit while appealing to younger audiences.

Founded in 1924, MG has a strong legacy of British innovation, style, and driving spirit. The campaign supported the launch of the MG HS and MG5, focusing on building the MG brand and creating an emotional connection with consumers. By moving away from traditional car advertising, the project used storytelling to highlight the MG Community, showing the brand as one built around real people, shared passion, and meaningful connections.

I contributed to the campaign concept, developed visuals for online and offline advertising, and created promotional materials. Under tight deadlines, I managed my time efficiently and kept files organized, ensuring all assets stayed aligned with MG’s brand.

Red Bull Malaysia’s "Believe in Your Power" campaign aims to inspire people to trust their own strength and abilities. The poster series highlights bold energy, movement, and determination, using dynamic compositions to convey confidence. The visuals connect with Malaysians across work, driving, and sports, creating a strong and impactful presence.

I was responsible for designing the posters and adapting them across different materials. I refined the visuals and prepared final files for print, ensuring consistency and quality across all outputs.

Kodomo was facing two key challenges: the brand felt outdated, and audience engagement had slowed in recent years. The goal was to refresh the brand image and reconnect with families by reinforcing Kodomo’s belief that brushing should be both fun and effective. The new direction brought renewed energy to the brand, creating a more playful and engaging experience for children.

I extended the existing characters by creating new poses and expressions and designed the key visuals. I was also closely involved in the animated film, shaping the story and visual style. Collaborating with an external animation studio, provided visual guidance and feedback to ensure the final film stayed consistent with the concept and felt cohesive and engaging.

Sesh was created from a shared love of tennis, offering an indoor experience for players of all skill levels. The project aimed to provide a space where people can practice at their own pace, focus on their shots, and improve technique through targeted drills. The goal was to celebrate the joy of learning tennis while making the experience approachable and inspiring for everyone.

I contributed as the illustrator for Sesh’s first-ever badge. I developed the concept and illustration inspired by the journey of every tennis player when they start, full of playful mistakes that help them grow and improve. The badge celebrates enjoying the process, having fun along the way, and embracing the journey, bringing personality and storytelling into the design.

In Malaysia, girls are often taught to keep womb-related matters private. This can leave them feeling emotionally isolated during their periods and can result in complications going undiagnosed until it is too late.

The idea was to turn the womb into a series of animated characters, each expressing a common feeling girls experience during their periods, making this once-taboo topic more approachable and easier to understand.

Dugro Fruit & Veg is a children’s milk formula enriched with fruit and vegetable extracts. Since many kids dislike eating greens, the campaign introduced 13 playful fruit and vegetable characters to make healthy eating fun and approachable.

These characters add a whimsical touch across all communications, helping children engage with the brand and encouraging them to “Be So Much More" in a memorable and enjoyable way.