River pollution remains a serious issue in Malaysia, with industrial wastewater causing long-term environmental damage even after treatment. This project highlights the problem of hidden pollution while positioning Shielder as a sustainable, nature-based solution for long-term river protection.
The visual direction emphasizes the contrast between clear water and unseen contamination, using clean yet striking imagery to communicate the message. Inspired by the organic forms of bacteria called MicroGuardians, the logo and design system reflect Shielder’s biodegradable formula and self-sustaining approach. The result is a clear, impactful visual language that reinforces the brand’s commitment to environmental responsibility.
The Shielder logo comes alive as a dynamic and adaptable symbol, capturing the spirit of nature in motion. Its typography flows with the fluidity of bacterial movement, blending organic curves and irregular geometric forms into a mark that feels alive and endlessly evolving.
In collaboration with students from Tunku Abdul Rahman University of Management and Technology, we turned the blank walls of our treatment plants into a vibrant symbol of our commitment to river conservation.
Silver
Typography
Bronze
Best Use of Ambient
Art Direction
Illustration
Merit
Brand Experience
& Retail Design
Brand Experience
& Activation
