Jane
River pollution is a recurring issue in Malaysia, with industrial wastewater causing long-term environmental damage even after treatment. Shielder uses a biodegradable formula to create a self-sustaining ecosystem where bacteria, called MicroGuardians, thrive to break down contaminants and continue nurturing rivers. This project aimed to refresh the brand identity, bringing Shielder’s nature-based approach to life while highlighting its role in protecting the environment.
The Shielder logo comes alive as a dynamic and adaptable symbol, capturing the spirit of nature in motion. Its typography flows with the fluidity of bacterial movement, blending organic curves and irregular geometric forms into a mark that feels alive and endlessly evolving.
In collaboration with students from Tunku Abdul Rahman University of Management and Technology, we turned the blank walls of our treatment plants into a vibrant symbol of our commitment to river conservation.
Silver
Typography
Bronze
Best Use of Ambient
Art Direction
Illustration
Outdoor
Merit
Design
Brand Experience
& Retail Design
Brand Experience
& Activation
