To celebrate Sapporo’s 150th anniversary, this regional campaign introduced the brand to Malaysia while strengthening its position in the premium beer market across Malaysia, Singapore, and Hong Kong. The goal was to highlight Sapporo’s rich heritage and iconic golden star, encouraging consumers to see Sapporo as a new premium choice.
The design places the product at the center with subtle yet eye-catching visuals. Bold compositions and clean layouts connect heritage with modern storytelling, creating a premium and memorable brand experience.
Sapporo was built on a spirit of courage and determination. Founded by Seibei Nakagawa in pursuit of brewing excellence, the brand has been shaped by passion, boldness, and an uncompromising commitment to quality. After 150 years, this spirit continues to live on, honoring a legacy of perseverance and perfection through every glass raised.
For 150 years, Sapporo has believed in perfecting craft through dedication and discipline. Rooted in the legacy of Seibei Nakagawa, this limited edition packaging draws inspiration from Japan’s influence on global culture, paying tribute to iconic moments in food, entertainment, and fashion, while celebrating Sapporo’s uncompromising spirit after 150 years.
