Jane
Kodomo was facing two key challenges: the brand felt outdated, and audience engagement had slowed in recent years. The goal was to refresh the brand image and reconnect with families by reinforcing Kodomo’s belief that brushing should be both fun and effective. The new direction brought renewed energy to the brand, creating a more playful and engaging experience for children.
The all-new Kodomo toothpaste packaging transforms brushing into a colorful, interactive experience. Playful Kodomo characters guide children through vibrant scenes, turning each tube into a miniature world of fun and imagination.An accompanying animated video extends the visual story, bringing movement and personality to the characters, and making daily brushing an engaging and delightful adventure that encourages kids to look forward to it every day.
We added expressive actions and movements to each friend to show their unique personalities in life. This helps audiences connect with the characters, making them stand out and stay memorable long after the interaction.
