During Ramadan, a season of compassion in Malaysia, communities come together to give back. Yet for many stray animals, food becomes scarce as fewer restaurants remain open. ProDiet turned empathy into action with a hand-illustrated animated short film inspired by real stories of Malaysian kindness. In partnership with Shopee, the campaign made it easy for the public to contribute, providing 6,840 meals and sustaining PAWS Malaysia’s strays for a full year.
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