During Ramadan, a season of compassion and togetherness in Malaysia, communities come together to give back. Yet for many stray animals, this period becomes even harder as fewer restaurants remain open and food sources disappear.

ProDiet chose to turn empathy into action by creating a hand-illustrated animated short film inspired by real stories of Malaysian kindness. The film gently invited the community to care for those often forgotten. Through a partnership with Shopee, the campaign made it easy for the public to contribute, resulting in 6,840 meals provided and enough support to sustain PAWS Malaysia’s strays for an entire year.